Buying a new car is not something most people do without thought; it generally requires a large investment of time and money. We choose our purchase carefully, and we hope that it will suit our needs, without too much trouble, for years to come. Sometimes, however, things don’t work out that way. Every now and again, some unlucky buyer will end up with a vehicle that has a problem that simply cannot be repaired. These problem vehicles are universally known as “lemons.’

Every state has a ...
Author: Charles Essmeier
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Auto Lemon Laws – Do You Need A Lawyer?

Buying a new automobile is usually a bid decision for most people, and it involves a lot of time, research and most of all, money. If you are going to be paying for something for five years or more, you will generally take your time, do your research, and make sure that you are spending your money wisely on a vehicle that will last for years. Unfortunately, some new cars, like all manufactured products, do not perform as they should and are defective in some way. For reasons lost to antiquity ...
Author: Charles Essmeier
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eMergent Marketing Improves Web Site Conversions by 100% for Cleveland Law Firm
Cleveland, Ohio (July 2005) eMergent Marketing and Kahn & Associates, a Cleveland, Ohio Lemon Law firm recently concluded a two-month pay-per-click conversion test in an effort to improve the number of completed consultation requests resulting from the paid search marketing campaigns.

By incorporating in-house usability and conversion expertise into the pay-per-click management process, eMergent Marketing was able to significantly improve the conversion rate and the associated number of Web s ...
Author: eMergent Marketing
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Is Your Car A Lemon?

There are very few things more satisfying than buying a new car. There is great pride of ownership and a feeling of accomplishment and pride as you drive around town in your new vehicle. For most of us, that new car excitement lasts until we must make our first payment or until we get our first parking lot ding. For an unlucky few, they wish these were the only negatives that they had to worry about.

These unlucky few are the people who find themselves with an automobile that will, afte ...
Author: Steven Chabotte
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Lemon Laws Don’t Protect Used Car Buyers
Most buyers of new cars are probably familiar with lemon laws, which allow consumers a refund or replacement when their car turns out to be defective. These laws generally cover leased cars as well as purchased ones, and they have worked well as a consumer protection tool. Unfortunately, no such laws exist for used cars, and buyers should be careful when purchasing them.

Many car dealers offer “certified used cars” that come with some sort of warranty, but most independent used car deale ...
Author: Charles Essmeier
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Lemon Laws for Used Cars are Just Around the Corner

In 1982, California became the first state to pass an automobile “lemon law” which gave owners of defective cars the opportunity to seek a replacement or a refund for a new car that had a defect that could not be repaired in a reasonable amount of time. This law proved so popular that other states soon followed suit. Less than twenty five years later, all fifty states have some sort of lemon law on their books. California may take the lead again in the protection of auto buyers as the state A ...
Author: Charles Essmeier
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